FADF OFFERS VIP EXPERIENCE AT NOLCHA FASHION SHOW

PATIENTS JOIN FASHIONISTAS IN FRONT ROW
Hillary Herskowitz: 917-279-9574 / Cindy Carrasquilla: 646-645-9056

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FOR A DAY FOUNDATION OFFERS PEDIATRIC PATIENTS “VIP FOR A DAY” EXPERIENCE AT NOLCHA FASHION SHOW

PEDIATRIC CANCER PATIENTS JOIN FASHIONISTAS IN THE FRONT ROW FOR THEIR FIRST FASHION SHOW

WHAT:
In recognition of September being National Pediatric Cancer Awareness Month, For A Day Foundation and Nolcha Fashion Week are joining forces to bring smiles to pediatric patients. On Tuesday, September 14’s ethical preview runway show, children from Presbyterian Hospital will be treated to an exclusive behind-the-scenes experience. As VIP’s at the show, the kids will go backstage before the show and meet designers and take photos with the models. Additionally, they will get coveted front row seats during the show to see new collections from designers such such as Maleku, ElenaGarcia, Nicole Bridger, Hepsen Uzcan, Vivienne Pash, Tammam, Gunnas, Zele, Miksani, Vella Mode and Vicerra among others.

WHO: For A Day Founder, Jenna Edwards, pediatric patients from New York area and Nolcha Fashion Week’s independent designers.

WHEN: Tuesday, September 14 – 3:00 p.m. (behind the scenes photo ops)

WHERE: Thompson Reuters Building, 195 Broadway Street, NYC

MORE:
Nolcha Fashion Week is an award winning fashion week event introducing independent designers from around the globe held simultaneously with New York Fashion Week consisting of four days of runway shows, eco-accessory exhibition, fashion business seminars, and networking events.
For additional information please visit http://www.nolcha.com/nolcha-fashion-week/about.

For a Day Foundation (FAD), a 501(C)3 non-profit organization, aims to provide memorable and emotionally therapeutic experiences for seriously ill children with cancer, ages 1 to 21 years, through positive attention, artistic expression, and self-confidence building activities. Founded by former beauty pageant winner, Jenna Edwards in 2000, FAD has touched the lives of over 4,500 sick children by creating emotionally therapeutic experiences and providing them and their families with a joyful and much needed diversion from the strain of chronic treatment. By incorporating make believe and play therapy to give each hospitalized child the opportunity to imagine and live out a fantasy and a much needed respite from their current situation. The program's success is based on the opportunity to engage and support these children with various "play" programs, in turn making their illness and hospital routine secondary. For additional information please visit http://foradayfoundation.org/.

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